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Chatbot Use in Distance Teaching and Mobile Learning

Friday, September 15th, 2017

Chatbot is also called chatterbox or talkbot. This is an artificial conversational entity that is used as an interactive agent. It is actually a program that is able to conduct conversations through texts or audio methods. Usually, the programs are designed so as to simulate the way humans would actually behave while making conversation and this makes it pass the test.

Typically, the chatbots are used within dialog systems for a number of practical purposes that include information acquisition and customer service. There are some chatterbots that only apply natural language that is sophisticated within their processing systems. However, there are some systems that are rather simple and they can scan keywords as scanned in the input and then show a report with the results that have most of the keywords. Also, you may get the most similar kind of wording pattern within the database.

Origin

Chatterbot was a term coined by one Michael Mauldin in 1994 when the first verbot was created. Today, the chatbots have become a great part of virtual assistants like Google and there are many ways of accessing them. You can use them with apps, instant messaging like Facebook messenger and websites.

There are also no-assistant applications that also include chatbots for purposes of entertainment and for research. There are the social bits that are used to promote issues, candidates and products. There are those that can emulate our human behavior and interact with a set of databases.

Chatbots can be integrated into different dialogue systems like virtual assistants that allow them to have the ability of small talks or even engaging in some casual conversations. Today, they can also be used in different messaging platforms. The bot usually appears as a contact of the sure or even a participant within a group chat and soon. You can access all sorts of information when you have a bot like the weather, news, directions, and quotes in the stock market and so on.

Chatbots in education

There are chatbots that have been developed today so as to solve different challenges within the education sector so as to make it easier to study and learn. The chatbots used in education have been created with a lot of care so as to make it possible for students and schools to access reliable material. Studying is therefore made so much easier.

One of the areas that has been really helped is the mobile learning and distance teaching. Students can get access to all information they may want. They can have their questions answered without having to talk to an educator directly. It is a time efficient way to handle different lessons and learn while on the go wherever one may be.

Such a bot can communicate through different interfaces so as to speed up the rate of studying and delivering the requited answers to the students. Such kind of technology also assists teachers, especially in the developing world to access the highest quality of materials.

Children under the distance teaching and the mobile learning program can benefit from the chatbot to a great extent.

7 Frustrating Things Your Visitors Hate About Your Website

Friday, September 15th, 2017

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)

Does your site provide the best user experience?

Bad website usability is not only bad for your users; it’s bad for your business too.

What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should!

Website usability means: how easy is it to use your website?

If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Your website’s use is how well it accomplishes the reason you built it. Is it to generate leads? Get someone to make a purchase? Direct people to something else? Each page of your website needs a purpose and if that purpose isn’t clear, then the usability is diminished.

When web marketers look at usability they’re looking to see whether or not a user can complete a defined task with little to no confusion or frustration.

So how do you know if your customers are finding your website easy to use?

Measuring User Experience and Usability

There are many services that have come and gone when it comes to measuring user activity and a site’s usability.

Heatmap services such as Hotjar or Crazyegg have been semi successful though woefully abused in the hands of those who don’t know what to do with the information. These types of services give the website owner a birds-eye view at where their website visitors are focusing their attention.

Testing groups can be a great asset but at the same time these are closed, controlled groups so they often inadvertently present misinformation by way of not being an accurate representation of the site’s actual target market.

The best way to check your website’s usability is your Google Analytics. Google offers its analytic web-based software for free for many reasons. One is so you can make your website better.

Within Google Analytics site owners can check things like how long someone is on a page, where they entered the page from, what they did on the page, and when they left.

If someone lands on your page and leaves nearly right away you have what is called a Bounce. If the majority of your users are bouncing (called a high bounce rate) then you have a usability issue and are offering up a bad user experience where they have left too quickly to take any action.

Another way to check is to set a conversion measurement. This is when you input information into Google Analytics that triggers a signal when someone completes a task as defined in there. You can even assign monetary values to the conversion if you want to measure the revenue generated through the conversion.

This type of analysis is best left to professionals so get in touch with my team if you need any help.

But Google doesn’t stop there with its free offerings! Try checking things like your site’s speed or mobile usability using their free tools:

Measuring usability is as complicated or as easy as your website is. Larger projects with many types of users and conversion types will have more complicated ways to measure usability but the overall message here is: does your website accomplish your business goals set for it?

Are Your Users Having A Bad Website Experience?

If you’re looking at the overall stats and the numbers are not good then it’s time to look at why your users are having a bad website experience.

Here’s 7 questions to ask yourself about your website to avoid frustrating your users:

1. Have you clearly defined what your business does and is it appealing to the right audience?

2. Did you make it as easy as possible for users to find the information they’re looking for? Typically there should be no more than 3 steps between landing on the site and finding what the user wants.

3. Can a customer contact you easily if they are stuck or have any questions?

4. Do you have any broken links on your site that will lead users to a dead end?

5. How fast does the site load (see test above)?

6. Is your website mobile responsive?

7. How transparent is your About page?

Nothing can be more frustrating than a dead end so make sure you don’t have any. Users need to have trust established by a website if they’re going to commit their time, money, or both to it.

This is where user test groups can come in handy. Universal website staples that often get forgotten are there so someone who has never been to your website before can have a good experience on it.

Check the few points listed above and if there are areas you haven’t covered or you need help with then get in touch and we’ll be able to break it all down for you.

Is User Experience Really The Same As Usability?

The experience and expectations will vary greatly between websites depending on their purpose.

For large scale big businesses, user experience transcends platforms and current award winners are melding online with offline in attempts to boost both point of sale ‘conversions’ on site and web conversions.

For anyone working in small to medium sized businesses usability is your website’s user experience so focus on that. Make sure when someone lands on your website searching for something, they find what they were needing as quickly and easily as possible.

And don’t forget your user experience doesn’t end there!

A Conversion Is Not the End of the Road for Good Website User Experience

Provide Great Support

Your user experience doesn’t stop when the conversion does.

Think about the process of your conversion from the perspective of someone performing the conversion.

Once you’re done, are you coming back to the website? If you do, are you going to be able to get the support you need right away?

Not having a support channel or any indication of one is a big negative for any user. They likely won’t buy from you if they don’t think they can contact you afterwards regarding any problems.

Refine Your Website Based on Feedback

Make sure you respond to negative feedback with more than dismissive apologies or a canned ‘thanks for the feedback we’ll work on it’ email. Users who have a bad experience during a conversion but a great experience with support can be recovered customers who will likely buy again.

Accept negative feedback as an opportunity to improve even if you disagree with it.

Take what you learn from the feedback as a gift. If a user takes the time to complain about something, treat it seriously and remedy the situation (within reason).

Maybe they completed their task but have feedback on how easy (or not) it was?

In addition to analyzing your Google Analytics, you can follow up with surveys for customers (if they opt in for having one sent to their email of course) to help refine your user experience.

If you need help drafting a survey try this list of some basic website experience survey questions to ask.